Anita Gupta
Ph.D - Associate Professor
Hey! I'am Anita Gupta
About
Professional Experience
Dr. Anita Gupta brings over 21 years of multifaceted professional experience across academia, corporate leadership, and strategic consultancy. She has held senior roles such as Chief Marketing Officer, CEO, and Strategy Consultant in international firms across India, Qatar, and Malaysia. Her leadership has been instrumental in scaling start-ups, launching AI and Web3 products, and embedding ESG frameworks into business strategy. Alongside her industry roles, she has made significant academic contributions as a Professor and mentor at esteemed institutions including IIM Ahmedabad, Symbiosis, Pune, Zayed University, Dubai and IIBS. Her unique ability to integrate strategic vision with academic insight positions her as a thought leader in marketing, sustainability, and AI-driven transformation.
Currently serving as Associate Professor at IIBS, Bangalore City University, Dr. Gupta teaches and consults in the areas of AI-driven marketing, ESG strategy, and business transformation.
Educational Qualifications
Dr. Anita Gupta holds a Ph.D. in Marketing from Symbiosis International University, an MBA in Marketing, and a Bachelor of Science. She has further enhanced her academic foundation with specialized training through the Faculty Development Programme (FDP) and Management Development Programme (MDP) at the Indian Institute of Management Ahmedabad, enriching her ability to bridge theoretical concepts with practical business applications. Her interdisciplinary academic foundation enables her to merge scientific analysis with strategic thinking, enriching both her teaching and consulting engagements.
