BCom in Marketing
BCom in Marketing is an undergraduate commerce program designed to build knowledge of marketing management, consumer behaviour, branding, sales, market research, and business strategy. It combines commerce fundamentals with modern marketing concepts to help students understand how businesses attract customers, build brands, and drive growth. Students gain exposure to digital marketing, social media marketing, advertising, retail marketing, sales management, customer relationship management (CRM), and marketing analytics, creating a strong foundation for careers in marketing and business.
- Last Update : Sep 30, 2026
- English
- students
Why Choose BCom in Marketing?
- Industry-Relevant Marketing Education: Learn marketing management, consumer behaviour, branding, sales, advertising, and market research.
- Modern Marketing Skills: Understand digital marketing, social media, content marketing, e-commerce, and marketing analytics.
- Practical Learning Approach: Develop marketing skills through projects, case studies, presentations, market research, and business scenarios.
- Build Business & Communication Skills: Strengthen communication, creativity, negotiation, analytical thinking, and strategic decision-making.
- Understand Consumer Behaviour Learn how businesses identify customer needs, develop marketing strategies, and build lasting customer relationships.
- Career-Focused Learning: Prepare for opportunities across marketing, sales, advertising, retail, e-commerce, brand management, and business development.
IIBS Finishing School & Value Added Certification
IIBS offers a career-focused PGDM program designed to combine strong fundamentals with extensive customization. In the first year, students build a solid grounding in core business disciplines. In the second year, they can choose from five PGDM specializations as Majors, along with the flexibility to add Minors aligned with their career goals.
Beyond core academics, IIBS significantly enhances learning through value-added certifications. Each student completes 24 additional certifications, including 8 mandatory certifications, 4 specialization-focused certifications, 12 certifications from Harvard Business School (student choice), and 10 IIM certifications through MOOCs (student choice). With a total of 95 courses available, this structure ensures broad exposure and practical expertise.
This integrated Majors–Minors and certification-driven approach enables students to tailor their learning, gain multi-domain expertise, and graduate as industry-ready, highly versatile professionals.
BCom in Marketing Management Course Syllabus
-
Semester 1
-
Semester 2
-
Semester 3
-
Semester 4
-
Semester 5
-
Semester 6
Job Opportunities in BCom in Marketing Management
A BCom in Marketing can help graduates explore career opportunities across marketing, sales, advertising, retail, e-commerce, and business development.
- Marketing Executive
- Sales Executive
- Digital Marketing Executive
- Brand Executive
- Market Research Executive
- Business Development Executive
- Social Media Executive
- E-commerce Marketing Executive
- Advertising Executive
- Customer Relationship Executive
Graduates can explore opportunities in FMCG, retail, e-commerce, advertising agencies, digital marketing companies, technology firms, startups, media, and corporate organizations.
