PGDM with Customer Relationship Management

The PGDM program with Customer Relationship Management certification by IIM Bangalore offers a unique blend of management education and industry-relevant skill development. This program equips students with the knowledge and tools necessary to thrive in today's dynamic business environment, while also providing specialized training in Customer Relationship Management endorsed by IIM Bangalore.

  • Patner:
  • Duration: 3 Months

Admissions 2024-26

Customer Relationship Management Certification Highlights

Customer Relationship Management Certification

The integration of industry-leading CRM practices enhances the value of our certificate program, equipping participants with the expertise to cultivate strong customer relationships and drive organizational growth. Our CRM certificate program provides the essential tools and techniques to thrive in today's competitive business landscape.

Industry Collaboration

Partnering with IIM Bangalore, our Customer Relationship Management program provides participants with access to top-tier education and industry expertise. Benefit from invaluable insights and practical knowledge shared by esteemed faculty and industry leaders, empowering you to cultivate strong customer relationships and drive organizational success with confidence.

Comprehensive Curriculum

Customer Relationship Management offers a multifaceted approach, covering essential topics such as customer segmentation, relationship building, loyalty programs, and CRM software utilization. Participants will delve into practical case studies and simulations, gaining insights into effective strategies for enhancing customer satisfaction, retention, and lifetime value, essential for success in today's customer-centric business environment.

Customer Relationship Management Certification overview

Introduction to key management concepts and principles, providing a solid framework for understanding organisational dynamics and strategy.

Core Curriculum:

  • CRM Fundamentals: Participants will gain an understanding of the fundamental concepts of customer relationship management, including customer lifecycle management, customer segmentation, and customer retention strategies.

  • CRM Technologies: The curriculum will cover the use of CRM software and technologies to collect, analyze, and manage customer data effectively, enabling participants to build and maintain strong customer relationships.

  • Customer Engagement Strategies: Participants will learn strategies for enhancing customer engagement and satisfaction through personalized communication, effective customer service, and the implementation of loyalty programs.


Customer Relationship Management (CRM) Certification Overview:

  • Comprehensive Understanding: Our CRM certification provides a comprehensive understanding of customer-centric strategies and relationship management techniques essential for fostering long-term customer loyalty and satisfaction.

  • Practical Application: Through hands-on exercises and case studies, participants gain practical experience in implementing CRM systems, analyzing customer data, and developing personalized marketing strategies to enhance customer engagement and retention.

  • Industry Relevance: Our CRM certification is designed to meet the evolving needs of the industry, equipping professionals with the knowledge and skills required to succeed in today's competitive business environment and drive business growth through effective customer relationship management strategies.

Value Added Courses and Certification

PGDM along with 10 Certification Courses by IIM Bangalore and 46 Value Added Courses and Certification from other Corporate Houses and IIBS Finishing School

Career Assistance

Unlock your career potential with our Introduction to Customer Relationship Management program, where comprehensive career assistance is provided to propel you towards success in the dynamic field of CRM. Benefit from personalized guidance, resume building workshops, and networking opportunities designed to connect you with industry professionals and potential employers. Equipped with practical skills and industry insights gained from the program, you'll be well-prepared to pursue diverse roles such as CRM specialist, customer experience manager, sales analyst, or relationship manager, and thrive in today's competitive job market.











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