Post Graduate Diploma in Marketing

PGDM in Marketing

We offer a two-year PGDM in Marketing Management designed to prepare students for high-growth careers in digital marketing, brand management, and market research. Tailored for graduates and working professionals, this program combines core business fundamentals with modern marketing tools like marketing analytics, consumer insights, and social media strategy. With a strong focus on real-world learning, industry trends, and hands-on experience, our PGDM in Marketing opens doors to exciting roles in top companies across various sectors.

Last Update : May 13, 2025
English
students

Current Placement

Fee Structure

5 (10 Review)

Admissions 2025-27

Marketing Management Program Key Highlights

Duration: 2 years, full-time program approved by AICTE
Industry-Focused Curriculum: Covers core areas like digital marketing, brand strategy, consumer behavior, and marketing analytics
Digital Marketing Specialization: Includes training in SEO, SEM, Google Ads, social media marketing, and content strategy
Hands-On Learning: Live projects, case studies, simulations, and real-time marketing campaigns
Experienced Faculty & Industry Experts: Learn from marketing professionals and thought leaders
Internships & Placement Support: Strong corporate tie-ups for internships and final placements in top companies
Certifications & Tools: Get exposure to tools like Google Analytics, HubSpot, Canva, and Meta Ads Manager
Workshops & Guest Lectures: Regular sessions on trending topics like AI in marketing, influencer marketing, and performance marketing

IIBS Finishing School & Value Added Certification

Our PGDM program is enhanced with 10 certification courses from IIM Bangalore, 12 courses from Harvard Business School, and 45+ value-added certifications from renowned corporate houses and the IIBS Finishing School. These certifications help you gain practical skills in areas like business analytics, Managerial Economics, Advanced Excel, and digital marketing, ensuring you’re well-equipped for the competitive job market.

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Marketing Management Course content

Course Duration sections • Year lectures • 00 h 00 m total length

Semester 1
Semester 2
Semester 3
Semester 4
Semester 5
Semester 6

Career Assistance

Our Marketing Management program offers dedicated career support to help students launch and grow their professional journey in the marketing domain. We provide end-to-end placement assistance, ensuring students are job-ready with the right skills and industry exposure.

What We Offer:

100% Placement Assistance with top recruiters from FMCG, IT, e-commerce, retail, and consulting sectors

Resume Building & Personal Branding sessions tailored to marketing roles

Mock Interviews & Group Discussions conducted by industry professionals and alumni

Live Projects & Internships with real-time client campaigns and startups

Career Mentorship from experienced marketing leaders and hiring experts

Exclusive Access to Job Portals & Placement Drives

Regular skill development workshops on trending areas like digital marketing, data analytics, and AI-powered tools

3000 ⁺

Recruitment Partners

Our Faculties

Marketing Management Course FAQ

The PGDM in Marketing Management program at IIBS is typically a two-year full-time course.

Candidates must have a bachelor's degree in any discipline from a recognized university with a minimum aggregate score of 50%. Additionally, candidates need to clear the entrance exam and interview conducted by IIBS.

The curriculum is designed to provide students with a comprehensive understanding of marketing principles and practices. It includes courses on consumer behavior, branding, advertising, market research, digital marketing, sales management, and more. There may also be practical projects, internships, and industry interactions.

At IIBS, students may have the opportunity to specialize further within the field of marketing management, such as in areas like digital marketing, brand management, or international marketing. However, specific specializations may vary, so it's advisable to check with the institute for the latest offerings.

Graduates of the PGDM in Marketing Management program from IIBS can pursue various career paths in marketing and related fields. They may work as marketing managers, brand managers, advertising executives, market researchers, sales managers, digital marketing specialists, and more, across industries like FMCG, retail, IT, consulting, etc.

Yes, IIBS has a dedicated placement cell that assists students with job placements. We organized campus recruitment drives, provide career counseling, conduct workshops on resume writing and interview skills, and facilitate internships to enhance students' employability.

IIBS collaborated with various value added professional certificates and have tie-ups with industry partners to offer students opportunities for international exposure through study tours, exchange programs, or guest lectures by industry experts.

The PGDM Tutionsfees for the program is Rs. 9,00,000 lacs for the 2 year course and merit scholarship upto 2.30 lacs.

Interested candidates can typically apply online through the official website (https://www.iibsonline.com/) of IIBS. The application process may involve filling out an application form, submitting required documents, appearing for an entrance exam and interview, and paying the application fee.

The PGDM program at IIBS is accredited by the All India Council for Technical Education (AICTE) to ensure the quality and recognition of the degree.

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