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PGDM in Marketing Management

Are you ready to embark on a journey of Marketing Management prowess? Through a blend of theoretical concepts and real-world case studies, you will gain a profound understanding of how businesses operate on a global scale

  • Last Update : May 01, 2024
  • English
  • students
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Fee Structure
4.5 (5 Review)

Admissions 2024-26

Key Program Highlights
  1. Job Placement Assistance: Receive support in career development, including resume building, interview preparation, and access to job placement resources, increasing your chances of securing relevant positions post-graduation.
  2. Interactive Learning Environment: Engage in interactive class discussions, group projects, and collaborative activities, fostering a dynamic learning environment that encourages active participation.
  3. Networking Opportunities: Connect with peers, industry professionals, and alumni through networking events, creating valuable relationships that can open doors to job opportunities and collaborations.

Value Added Courses and Certification

PGDM along with 10 Certification Courses by IIM Bangalore and 46 Value Added Courses and Certification from other Corporate Houses and IIBS Finishing School

Certification in Six- Sigma Green Belt -KPMG

Duration 3 Months

Certificate Institute KPMG

Management Accounting for Decision Making

Duration 5 Months

Certificate Institute IIM Bangalore

Introduction to Marketing Essentials

Duration 4 Months

Certificate Institute IIM Bangalore

Customer Relationship Management

Duration 3 months

Certificate Institute IIM Bangalore

Introduction to Corporate Finance

Duration 6 months

Certificate Institute IIM Bangalore

Predictive Analytics

Duration 6 months

Certificate Institute IIM Bangalore

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Course content

Course Duration sections • Year lectures • 00 h 00 m total length

Career Assistance

 The promotion of brands to connect with potential customers using the internet and other forms of digital communication.

 

 

 

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Recruitment Partners

Our Faculties

Frequently Asked Questions

The PGDM in Marketing Management program at IIBS is typically a two-year full-time course.

Candidates must have a bachelor's degree in any discipline from a recognized university with a minimum aggregate score of 50%. Additionally, candidates need to clear the entrance exam and interview conducted by IIBS.

The curriculum is designed to provide students with a comprehensive understanding of marketing principles and practices. It includes courses on consumer behavior, branding, advertising, market research, digital marketing, sales management, and more. There may also be practical projects, internships, and industry interactions.

At IIBS, students may have the opportunity to specialize further within the field of marketing management, such as in areas like digital marketing, brand management, or international marketing. However, specific specializations may vary, so it's advisable to check with the institute for the latest offerings.

Graduates of the PGDM in Marketing Management program from IIBS can pursue various career paths in marketing and related fields. They may work as marketing managers, brand managers, advertising executives, market researchers, sales managers, digital marketing specialists, and more, across industries like FMCG, retail, IT, consulting, etc.

Yes, IIBS has a dedicated placement cell that assists students with job placements. We organized campus recruitment drives, provide career counseling, conduct workshops on resume writing and interview skills, and facilitate internships to enhance students' employability.

IIBS collaborated with various value added professional certificates and have tie-ups with industry partners to offer students opportunities for international exposure through study tours, exchange programs, or guest lectures by industry experts.

The PGDM Tutionsfees for the program is Rs. 9,00,000 lacs for the 2 year course and merit scholarship upto 2.30 lacs.

Interested candidates can typically apply online through the official website (https://www.iibsonline.com/) of IIBS. The application process may involve filling out an application form, submitting required documents, appearing for an entrance exam and interview, and paying the application fee.

The PGDM program at IIBS is accredited by the All India Council for Technical Education (AICTE) and NAAC "A" accredited body to ensure the quality and recognition of the degree.
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