BCom in Digital Marketing
B.Com in Digital Marketing is an undergraduate commerce program that combines business and financial fundamentals with modern online marketing strategies. It helps students understand how businesses promote products, reach target audiences, build brand awareness, and generate sales through digital platforms. The program introduces students to search engine optimization (SEO), social media campaigns, online advertising, content strategy, e-commerce, web analytics, and digital brand management. By connecting commerce knowledge with digital marketing practices, students can build a foundation for careers in online business, marketing communications, advertising, and e-commerce.
- Last Update : Oct 15, 2026
- English
- students
Why Choose BCom in Digital Marketing?
- Commerce & Digital Marketing Integration: Understand business principles while exploring how digital channels support customer acquisition, brand growth, and sales.
- Learn Search Engine Optimization: Explore keyword research, website optimization, search visibility, and content strategies that help businesses reach online audiences.
- Explore Social Media & Online Advertising: Understand social media campaigns, paid promotions, audience targeting, and digital advertising fundamentals.
- Develop Content & Brand Strategy Skills: Learn how content creation, online branding, and customer engagement contribute to effective marketing campaigns.
- Understand Marketing Analytics: Discover how website traffic, campaign metrics, and audience behaviour can help businesses evaluate marketing performance.
- Prepare for Digital Business Careers: Build a foundation for opportunities in digital marketing, e-commerce, online advertising, content marketing, and brand communication.
IIBS Finishing School & Value Added Certification
IIBS offers a career-focused PGDM program designed to combine strong fundamentals with extensive customization. In the first year, students build a solid grounding in core business disciplines. In the second year, they can choose from five PGDM specializations as Majors, along with the flexibility to add Minors aligned with their career goals.
Beyond core academics, IIBS significantly enhances learning through value-added certifications. Each student completes 24 additional certifications, including 8 mandatory certifications, 4 specialization-focused certifications, 12 certifications from Harvard Business School (student choice), and 10 IIM certifications through MOOCs (student choice). With a total of 95 courses available, this structure ensures broad exposure and practical expertise.
This integrated Majors–Minors and certification-driven approach enables students to tailor their learning, gain multi-domain expertise, and graduate as industry-ready, highly versatile professionals.
BCom in Digital Marketing Course Syllabus
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Semester 1
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Semester 2
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Semester 3
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Semester 4
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Semester 5
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Semester 6
Job Opportunities in BCom in Digital Marketing
A B.Com in Digital Marketing can help graduates explore entry-level opportunities across digital agencies, online businesses, advertising companies, and corporate marketing teams.
- Digital Marketing Executive
- SEO Executive
- Social Media Executive
- Content Marketing Executive
- PPC Executive
- E-commerce Marketing Executive
- Email Marketing Executive
- Digital Marketing Analyst
- Brand Marketing Executive
- Marketing Communications Executive
Graduates can explore career opportunities in digital marketing agencies, e-commerce companies, retail brands, startups, advertising firms, media organizations, and technology businesses.
