As part of the Management Orientation Module (MOM) for the PGDM Batch 2026–28, an interactive session titled “Ad Act Arena” was conducted by Dr. Manjushri Yadav. The session was designed to introduce students to the dynamic world of advertising, branding, and creative communication in modern business.

Dr. Manjushri Yadav commenced the session by emphasizing the role of advertising in creating brand awareness and influencing consumer behaviour. She explained that effective advertising goes beyond promoting products and services; it involves understanding customer needs, developing compelling messages, and creating meaningful brand experiences.

The session highlighted the various elements of an effective advertisement, including creativity, message design, target audience identification, media selection, and brand positioning. Through examples of successful advertising campaigns, she demonstrated how innovative ideas and strategic communication can significantly impact consumer perceptions and business performance.

An engaging aspect of the session involved interactive activities where students were encouraged to conceptualize and present creative advertising ideas. The exercise helped students understand the importance of teamwork, critical thinking, and effective communication in developing impactful marketing campaigns.

Dr. Yadav also discussed emerging trends in advertising, particularly the growing influence of digital media, social media marketing, influencer marketing, and content-driven campaigns. She encouraged students to think creatively and develop innovative approaches to marketing communication in an increasingly competitive business environment.

The session concluded with an interactive discussion and question-and-answer segment, where students shared their ideas and gained valuable insights into the advertising industry and brand management practices. Overall, the session provided students with a practical understanding of advertising strategies and inspired them to explore the creative dimensions of marketing.

Key Takeaways

• Understanding the role of advertising in building brands.
• Importance of creativity and innovation in marketing communication.
• Developing effective advertising strategies and campaigns.
• Enhancing teamwork and presentation skills through creative activities.
• Understanding emerging trends in digital and social media advertising.
• Appreciating the significance of customer-centric communication.