Dr. Kethan presently holds a Doctoral Degree and MBA in the stream of Marketing from GITAM University. He Holds ASMP- Degree from IIM-Indore, Diploma in Marketing Management and risk management from Symbiosis University. With a Teaching Experience of 13 years and Industry experience of one year. He has extensive knowledge in the field of Marketing, insurance, consumer Behavior, Risk Analysis, Marketing Metrics, Artificial intelligence, crypto –White Paper reading. With good research publications, never earning below an in a Management Stream throughout his academic career. Dr.Kethan published 35 research Articles in Scopus, Elsevier Journals .Authored 3 text Books, Coauthored Chapters in CPC Press Canada, guided 400 projects in Marketing and finance which are funded, He is also a Member of IAAC, ICSSR Fellow with a good Score of Citiation of 704, H - index 20 & I-10 Index with Altmetrics Value 1.4, earning accolades for his insight and expertise.